Sign up to Sponsor the Show
Get out of the ordinary - Sponsor the Expo and stand out from the crowd!!
The Africa Beauty & Wellness Show offers brands a powerful platform to engage consumers, build brand awareness, launch products, generate leads, and drive sales in one of Africa's fastest-growing lifestyle markets.
Co-located with the AFMASS Food & Drink Festival and the Africa Hotels & Travel Expo, the event delivers access to a diverse and highly engaged audience interested in beauty, wellness, fashion, food, travel, and lifestyle experiences.
Six Reasons to Sponsor the Show
- Reach Thousands of Target Consumers
Connect directly with a large audience of (10,000+) beauty-conscious consumers actively seeking new products, brands, services, and experiences.
- Elevate Brand Visibility and Awareness
Position your brand at the center of one of Africa's leading lifestyle events through high-profile branding opportunities before, during, and after the event.
- Create Meaningful Consumer Engagement
Go beyond traditional advertising by offering product demonstrations, sampling, consultations, activations, competitions, and immersive brand experiences.
- Launch and Promote New Products
Use the event as a high-impact platform to unveil new products, services, technologies, and innovations to consumers, media, influencers, and industry stakeholders.
- Generate Sales and Qualified Leads
Drive immediate product purchases while building a database of prospective customers, partners, retailers, distributors, and business clients.
- Benefit from Year-Round Marketing Exposure
Leverage integrated promotional opportunities across FW Brands MEA's events, websites, newsletters, social media platforms, podcasts, magazines, and digital channels.
Sponsorship Package Options
Opportunities are available to raise the profile of your brand as a Sponsor at the Show. Reach out to the organisers for the costs and benefits that come with each of the options . . .
TITLE SPONSOR
Exclusive to one company
OFFICIAL ZONE SPONSORS / PARTNERS
The Beauty & Glam Zone Sponsor
Exclusive to one company
The Wellness, Fitness & Healthy Living Zone Sponsor
Exclusive to one company
The Hair, Fashion & Style Zone Sponsor
Exclusive to one company
The Spa, Luxury & Beauty Business Zone Sponsor
Exclusive to one company
OFFICIAL CATEGORY PRODUCT / TECHNOLOGY PARTNERS
Official Beauty & Cosmetics Product Sponsors
- Official Cosmetics & Make-Up Partner
- Official Skincare Partner
- Official Frangrance & Perfumes Partner
- Official Natural & Organic Partner
- Official Beauty Retail & E-Commerce Partner
Official Wellness, Fitness & Healthy Living Sponsors
- Official Health Supplements & Nutraceuticals Partner
- Official Healthy Foods & Beverages Partner
- Official Fitness & Active Lifestyle Partner
- Official Sports Nutrition & Performance Partner
- Official Healthcare & Preventive Wellness Partner
- Official Mental Wellness & Holistic Living Partner
- Official Healthy Living Products Retailer & E-Commerce Partner
Official Hair, Fashion & Style Product Sponsors
- Official Haircare Products Partner
- Official Hair Extensions, Wigs & Braiding Partner
- Official Barbering & Men's Grooming Partner
- Official Fashion & Apparel Partner
- Official Jewellery, Accessories & Luxury Lifestyle Partner
- Official Fashion Retail & E-Commerce Partner
- Official Hair Styling Tools & Professional Equipment Partner
Official Spa, Luxury & Beauty Business Sponsors
- Official Spa & Wellness Partner
- Official Beauty Technology & Aesthetics Partner
- Official Salon & Professional Beauty Equipment Partner
- Official Luxury Beauty & Personal Care Partner
- Official Wellness Tourism & Hospitality Partner
- Official Beauty Business, Education & Careers Partner
What's on Show at the Shows?
Africa Beauty & Wellness Show is more than just an exhibition - it provides the platform to discover an experience the following products, services and technologies from local, regional and international companies, in the following categories:
Beauty, Cosmetics & Make-Up Products
Discover the latest products and trends in colour cosmetics, beauty accessories, and professional make-up solutions, including:
- Foundations, powders and concealers
- Lipsticks, lip glosses and lip care products
- Eye shadows, mascaras and eyeliners
- Nail care and nail polish products
- Professional make-up tools and accessories
- Beauty brands and cosmetics retailers
Skincare & Dermatology Products
Explore products and solutions designed to promote healthy, radiant skin for all ages and skin types, including:
- Facial cleansers and toners
- Moisturizers and serums
- Anti-ageing products
- Sunscreens and UV protection products
- Acne and sensitive skin treatments
- Dermatology clinics and skin care specialists
Haircare, Barbering & Salon Services
Experience the latest innovations in hair care, styling, and professional salon solutions, including:
- Shampoos and conditioners
- Hair treatments and styling products
- Wigs, hair extensions and braids
- Hair colouring products
- Barbering equipment and grooming tools
- Hair salons and beauty academies
Fragrances, Personal Care & Grooming Products
Discover a showcase of products that enhance personal hygiene, confidence, and everyday wellness, including:
- Perfumes and body sprays
- Deodorants and antiperspirants
- Soaps, detergents and home cleaning products
- Bath and shower products
- Men's grooming products
- Oral care products
- Personal hygiene and feminine care products
Nutrition, Health & Wellness and Sports & Fitness Products
Discover products helping consumers improve their physical, mental, and emotional wellbeing through healthier lifestyles, including:
- Health supplements and nutraceuticals
- Functional foods and beverages
- Weight management solutions
- Mental wellness and mindfulness services
- Alternative and holistic therapies
- Fitness equipment and accessories
- Gyms and fitness centres
- Sports apparel and activewear
- Personal training and wellness coaching
- Yoga, Pilates and wellness studios
- Sports nutrition products
Natural, Organic & Sustainable Beauty Products
Explore eco-friendly and naturally derived products inspired by Africa and the world, including:
- Organic skincare products
- Herbal beauty solutions
- Shea butter, coconut oil and essential oils
- Natural haircare products
- Sustainable packaging solutions
- Ethical and cruelty-free beauty brands
Fashion, Accessories & Lifestyle Brands
Discover products and brands that complement modern lifestyles, personal style, and self-expression, including:
- Fashion apparel and designer wear
- Handbags, wallets and leather goods
- Jewellery and fashion accessories
- Watches and luxury lifestyle products
- Eyewear and sunglasses
- Lifestyle and home wellness products
- African fashion and artisan brands
- Beauty and fashion subscription services
Professional Beauty Equipment, Technology, Education & Careers
Connecting beauty professionals with the tools, technologies, training, and opportunities that drive industry growth, including:
- Salon and spa equipment
- Beauty treatment and aesthetic devices
- Hair styling and barbering equipment
- Beauty technology and digital solutions
- Point-of-sale and salon management software
- Beauty products packaging and manufacturing solutions
- Beauty academies and training institutions
- Professional certification programmes
- Career development and recruitment services
- Entrepreneurship and business support programmes
- Franchise opportunities in beauty and wellness
- Industry associations and professional bodies