Sign up to Exhibit at the Show
Grow your business - Sign up to Exhibit at Africa's No.1 Beauty, Wellness & Lifestyle Festival
The Africa Beauty & Wellness Show provides exhibitors with a unique opportunity to showcase products and services, engage customers, expand market reach, and grow their businesses in Africa's beauty and wellness industry.
Put your brand in front of the consumers, buyers, influencers, and industry professionals shaping the future of beauty, wellness, fashion, and lifestyle in Africa.
Through a combination of brand exposure, experiential marketing, business networking, and direct sales opportunities, the Africa Beauty & Wellness Show delivers measurable value for sponsors and exhibitors alike.
Co-located with the AFMASS Food & Drink Festival and the Africa Hotels & Travel Expo, the event offers a unique opportunity to explore three exciting lifestyle experiences - food & beverage, hospitality and travel and beauty and wellness products - under one roof!
Positioned as Africa's integrated hospitality, tourism, travel and experience economy platform, your company stands to gain the following unique benefits by signing up to Exhibit:
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Brand Visibility: Engage with 10,000+ consumers, hospitality, retail and travel buyers plus beauty, wellness and lifestyle enthusiasts.
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Direct Consumer Engagement: Offer live demos, and hands-on product experiences.
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Thought Leadership: Be part of panel discussions, masterclasses, and innovation showcases.
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CSR & Sustainability: Align your brand with sustainable beauty and wellness, travel & hospitality practices.
Six Reasons to Exhibit at the Shows
Showcase Your Products to a Large Audience
Present your products and services to thousands of consumers, retailers, distributors, hospitality buyers, and industry professionals in one location.
Meet New Customers Face-to-Face
Build trust and accelerate purchasing decisions through direct engagement, demonstrations, consultations, and product trials.
Increase Brand Recognition
Strengthen your brand presence in the market and position your company as a leader in beauty, wellness, fashion, or lifestyle.
Generate Sales During and After the Event
Take advantage of direct-to-consumer sales opportunities while developing a pipeline of future customers and business leads.
Connect with Retailers, Distributors and Business Buyers
Identify new routes to market by meeting supermarkets, pharmacies, salons, spas, hotels, e-commerce platforms, and distributors seeking new products and brands.
Stay Ahead of Market Trends and Competition
Monitor industry developments, discover emerging trends, gather customer feedback, and benchmark your offerings against competitors.
What's on Show at the Shows?
Africa Beauty & Wellness Show is more than just an exhibition - it provides the platform to discover an experience the following products, services and technologies from local, regional and international companies, in the following categories:
Beauty, Cosmetics & Make-Up Products
Discover the latest products and trends in colour cosmetics, beauty accessories, and professional make-up solutions, including:
- Foundations, powders and concealers
- Lipsticks, lip glosses and lip care products
- Eye shadows, mascaras and eyeliners
- Nail care and nail polish products
- Professional make-up tools and accessories
- Beauty brands and cosmetics retailers
Skincare & Dermatology Products
Explore products and solutions designed to promote healthy, radiant skin for all ages and skin types, including:
- Facial cleansers and toners
- Moisturizers and serums
- Anti-ageing products
- Sunscreens and UV protection products
- Acne and sensitive skin treatments
- Dermatology clinics and skin care specialists
Haircare, Barbering & Salon Services
Experience the latest innovations in hair care, styling, and professional salon solutions, including:
- Shampoos and conditioners
- Hair treatments and styling products
- Wigs, hair extensions and braids
- Hair colouring products
- Barbering equipment and grooming tools
- Hair salons and beauty academies
Fragrances, Personal Care & Grooming Products
Discover a showcase of products that enhance personal hygiene, confidence, and everyday wellness, including:
- Perfumes and body sprays
- Deodorants and antiperspirants
- Soaps, detergents and home cleaning products
- Bath and shower products
- Men's grooming products
- Oral care products
- Personal hygiene and feminine care products
Nutrition, Health & Wellness and Sports & Fitness Products
Discover products helping consumers improve their physical, mental, and emotional wellbeing through healthier lifestyles, including:
- Health supplements and nutraceuticals
- Functional foods and beverages
- Weight management solutions
- Mental wellness and mindfulness services
- Alternative and holistic therapies
- Fitness equipment and accessories
- Gyms and fitness centres
- Sports apparel and activewear
- Personal training and wellness coaching
- Yoga, Pilates and wellness studios
- Sports nutrition products
Natural, Organic & Sustainable Beauty Products
Explore eco-friendly and naturally derived products inspired by Africa and the world, including:
- Organic skincare products
- Herbal beauty solutions
- Shea butter, coconut oil and essential oils
- Natural haircare products
- Sustainable packaging solutions
- Ethical and cruelty-free beauty brands
Fashion, Accessories & Lifestyle Brands
Discover products and brands that complement modern lifestyles, personal style, and self-expression, including:
- Fashion apparel and designer wear
- Handbags, wallets and leather goods
- Jewellery and fashion accessories
- Watches and luxury lifestyle products
- Eyewear and sunglasses
- Lifestyle and home wellness products
- African fashion and artisan brands
- Beauty and fashion subscription services
Professional Beauty Equipment, Technology, Education & Careers
Connecting beauty professionals with the tools, technologies, training, and opportunities that drive industry growth, including:
- Salon and spa equipment
- Beauty treatment and aesthetic devices
- Hair styling and barbering equipment
- Beauty technology and digital solutions
- Point-of-sale and salon management software
- Beauty products packaging and manufacturing solutions
- Beauty academies and training institutions
- Professional certification programmes
- Career development and recruitment services
- Entrepreneurship and business support programmes
- Franchise opportunities in beauty and wellness
- Industry associations and professional bodies